Every listing price and success fee below read firsthand, September 2026
Where to List My Business for Sale: Business for Sale Listing Sites, Listing Fees and Success Fees Compared
Where to list my business for sale comes down to one choice: pay a flat advertising fee and do the selling yourself, or pay a success fee and get a buyer pool that was screened before it reached you. BizBuySell and BusinessesForSale.com charge $75 to $200 a month with no commission. Flippa, Acquire.com, Empire Flippers and Baton charge 6% to 15% of the price when the deal closes. Buyouts, built for AI SaaS only, charges $79 to $699 a month while the listing is live plus a 3% to 5% success fee, with every buyer paying a membership to participate.
Listing plans from $79 a month · 3% to 5% success fee · buyers pay to participate
ARR (x12):
About per year
Multiple range
Estimated range
to
Midpoint
Educational estimate only · not financial advice · no guaranteed price
The number that decides it is not the monthly price. On a $500,000 sale, the cheapest advertising board costs about $450 for six months and the most expensive success-fee venue costs $75,000. What the board does not give you is a buyer who has been checked, a metric anybody verified, or a listing that only reaches people who buy software. Whether that is worth the difference depends on what you are selling, which is why the table below is sorted by what the venue is for, not by price.
A second number matters and almost nobody publishes it: what the buyer pays. On Rejigg the owner pays nothing and the buyer owes a Lehman formula success fee, 5% of the first $1,000,000, at close. On Acquire.com a buyer pays from $390 before they can message you. On Buyouts buyers pay $99 to $899 a month and no success fee. A buyer who owes a five-figure fee to the platform prices it into the offer, so a free listing is not free to the seller either.
The listings, metrics and deals shown across this site are illustrative product UI, and nothing on this page is investment, legal or tax advice.
A listing board sells attention and leaves the vetting to you. A marketplace sells a screened buyer and charges a percentage for it. Pick the venue by the buyer you need, then check the fee, because on a six-figure sale the fee gap is bigger than the price of the business you sold last time.
Read from each venue directly, 22 September 2026 unless the row says otherwise
Business for sale listing sites and what each charges the owner
Each row came from the venue's own pricing page, help center or terms of service, never from a roundup. "Not published" means the venue takes the fee but does not state the rate. BusinessesForSale.com refuses automated reads of its live page, so its row is from an archived copy of the same page dated 8 July 2026. BusinessBroker.net sits behind a human-verification wall and could not be read at all.
Swipe to see every column →
| Venue | Built for | What the owner pays to list | Success fee at close | What the buyer pays | Checked |
|---|---|---|---|---|---|
| Buyouts | AI SaaS only; MRR, ARR, growth and churn verified before the listing goes live | Listed $79, Featured $249 or Managed $699 a month while listed | 5%, 4% or 3% by plan | $99, $299 or $899 a month membership, no success fee | Sep 2026 |
| BizBuySell | Main street businesses of any kind; the largest US board | Basic $74.95, Showcase $99.95 or Diamond $199.95 a month on a six-month term | None; it is an advertising site | Nothing to browse or inquire | Sep 2026 |
| BusinessesForSale.com | Main street and franchise listings, US and international | $199 for one month, $299 for three, $399 for six; a 20-day "Test the Market" listing needs no card, but buyer contact details are withheld until you pay | None | Nothing | Jul 2026 archive |
| Flippa | Websites, apps, ecommerce stores and SaaS at every size | $29 to $699 under $100,000; $399 to $1,499 brokered above it | 10% under $500,000, then 9%, 8%, 7%, 6% and 5% by band | Free, or Premium at $49 a month; payment rail from 0.5% to 1% | Sep 2026 |
| Acquire.com | Startups and SaaS, self-serve | $25, $50 or $100 a month by asking-price band | 8% below $250,000, 7% to $1M, 6% above | From $390 before a buyer can message a founder | Aug 2026 |
| Empire Flippers | Curated online businesses with in-house vetting | None | $10,000 flat below $66,666.66; 15% to $700,000; 8% of the amount above that to $5M; 2.5% above $5M | Nothing to browse; deposit to unlock some listings | Aug 2026 |
| Baton | Main street businesses, valuation-led | None | 6% | Nothing | Sep 2026 |
| Rejigg | Main street and software, sold without a broker | None; "$0 for owners, free forever" | None charged to the owner | Lehman formula at close: 5% of the first $1M, 4% of the second, 3%, 2%, then 1%; halved if the business is brokered. Basic $0, Premium $150 a month | Sep 2026 |
| Website Closers | Technology and internet businesses, roughly $1M and up | None; stated as 100% success-based | Negotiated; the rate is not published | Nothing | Aug 2026 |
| BusinessBroker.net | Main street listings, broker-heavy | Could not be read; the site returned a human-verification wall to every request | Unknown | Unknown | Blocked Sep 2026 |
Two figures in this table contradict what the search snippets say, and the table is right. Snippets for this query state that Acquire.com "takes 4 percent of seller"; its own pricing page states 8%, 7% and 6% by band. Snippets also describe Rejigg as free; it is free for the owner, and its terms of service, updated 25 June 2026, make the buyer liable for a Lehman formula success fee with a $500 late fee and liquidated damages up to twice the fee if it goes unpaid. We read both pages ourselves.
Our arithmetic, applied to the published rates
What listing a $500,000 business costs at each venue over six months
Six months is the term BizBuySell and BusinessesForSale.com sell, and it is close to the median time to close a small business sale. Listing cost is the published monthly price multiplied by six, or the one-time package fee where that is how the venue charges. The success fee is applied to a $500,000 sale price. The last column is what the buyer owes the same platform on the same deal, because that is the money that comes out of the buyer's offer to you.
Swipe to see every column →
| Venue | Listing cost, 6 months | Success fee on $500,000 | Owner pays in total | Buyer owes the platform |
|---|---|---|---|---|
| BizBuySell Basic | $449.70 | $0 | $449.70 | $0 |
| BizBuySell Diamond | $1,199.70 | $0 | $1,199.70 | $0 |
| BusinessesForSale.com | $399 | $0 | $399 | $0 |
| Rejigg | $0 | $0 | $0 | $25,000 under the Lehman formula, $12,500 if brokered |
| Buyouts Managed | $4,194 | $15,000 at 3% | $19,194 | $0 beyond membership |
| Buyouts Featured | $1,494 | $20,000 at 4% | $21,494 | $0 beyond membership |
| Buyouts Listed | $474 | $25,000 at 5% | $25,474 | $0 beyond membership |
| Baton | $0 | $30,000 at 6% | $30,000 | $0 |
| Acquire.com | $300 | $35,000 at 7% | $35,300 | From $390 for buyer access |
| Flippa | $899 brokered package | $45,000 at 9% | $45,899 | 0.5% to 1% payment rail, about $2,500 to $5,000 |
| Empire Flippers | $0 | $75,000 at 15% | $75,000 | $0 |
| Website Closers | $0 | Not published | Not published | $0 |
The order of the table is the order of the fee, and it is almost the reverse of the order of vetting. The two venues that cost under $1,200 verify nothing and leave every buyer conversation to you. The venues charging 6% to 15% screen the buyer, run the process or both. Buyouts sits in the middle on purpose: the monthly plan pays for the verification and the success fee is the lowest in the success-fee group, which is only possible because buyers pay their own membership instead of a closing fee.
Side by side
Buyouts against the listing boards and marketplaces, honestly
A fair look at what each does well. Both are useful. Here is where they differ.
| Feature | Buyouts | Listing sites and marketplaces |
|---|---|---|
| Cost before the sale closes | $79, $249 or $699 a month, stopped when the business sells | From $0 at Baton, Rejigg and Empire Flippers to $199.95 a month at BizBuySell |
| Success fee | 5%, 4% or 3% | None on the advertising boards; 6% at Baton; 6% to 8% at Acquire.com; 5% to 10% at Flippa; 15% at Empire Flippers |
| Who can inquire | Paying members only, at $99 to $899 a month, so every inquiry has a budget behind it | Anyone on BizBuySell, Flippa, Baton and Rejigg; paying members from $390 on Acquire.com |
| Who verifies your numbers | The platform, before the listing goes live: MRR, ARR, growth and churn from billing data | Nobody at BizBuySell and BusinessesForSale.com; Flippa reviews stated financials above $50,000; Empire Flippers vets before listing |
| Size of the audience | Narrow by design. BizBuySell states 4 million monthly visits and we do not match it, which is the honest cost of selling only AI SaaS | BizBuySell is the largest; Rejigg states 21,636 vetted buyers; Flippa is the largest for online assets |
| What kind of business it fits | AI SaaS with recurring revenue. A restaurant, an HVAC company or a content site should list elsewhere | Main street at BizBuySell, BusinessesForSale.com, Baton and Rejigg; online assets at Flippa and Empire Flippers; startups at Acquire.com |
| Off-market option | One switch in the seller panel; the listing then shows only to Acquirer members | Baton Off-Market Profiles; Rejigg off-market matches; not offered by the advertising boards |
| Escrow and close | Escrow-backed close on the platform | Included at Acquire.com; Escrow.com or FlippaPay at Flippa; not part of a BizBuySell listing |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each marketplace for the latest. Trademarks belong to their owners.
Why founders and buyers pick Buyouts
One deal room built specifically for AI SaaS
An advertising board and a marketplace are two different products with two different prices
BizBuySell and BusinessesForSale.com sell a listing. You write it, you field the inquiries, you sign the NDAs, you send the financials and you decide who is serious. The fee is flat because the platform's work ends when the listing is live. That is a good deal for a main street business with a local buyer pool and an owner who has time to run the process, and it is why BizBuySell is the largest board in the United States. Flippa, Acquire.com, Empire Flippers, Baton and Buyouts sell a buyer. Each one either screens who can inquire, verifies some part of the numbers, runs the close, or all three, and each charges a percentage because its work is tied to the sale happening. The right question is not which is cheaper. It is whether you need the work done. An owner selling a $4 million software company to a buyer who has never seen a SaaS P&L needs it; an owner selling a laundromat to the manager who already runs it does not.
On a six-figure sale the fee gap is bigger than most owners expect
The cost table above puts the same $500,000 business through every venue. The spread runs from $399 to $75,000. Between BizBuySell and Empire Flippers the difference is $74,550, which is more than the annual owner pay on many of the businesses that list at that price. Between the two success-fee venues that most software owners consider first, Acquire.com and Empire Flippers, it is still $39,700. Buyouts lands at $19,194 to $25,474 depending on the plan, and the plan choice matters less than it looks: the Managed plan costs $3,720 more over six months than Listed and saves $10,000 in success fee on this deal. Above roughly $186,000 of sale price, Managed is the cheaper plan in total. We show that arithmetic because a table sorted by monthly price would put Listed first and cost you money.
Free to the owner usually means the buyer is paying, and the buyer knows it
Rejigg's model is the clearest example. The owner pays nothing, and the buyer agrees in Rejigg's terms of service to a Lehman formula success fee when the deal closes: 5% of the first $1,000,000, 4% of the second, 3% of the third, 2% of the fourth and 1% above that, cut in half if the business was already brokered. On a $500,000 sale that is $25,000 the buyer owes a third party. A Trustpilot reviewer put it plainly on 18 September 2026: signing the NDA means agreeing to the commission, and above $2 million the fees start to feel high for what is provided. A buyer who owes that fee builds it into the offer, or walks when the number gets large. Acquire.com's $390 buyer access has the same effect at a smaller scale, and so does the Buyouts membership: a buyer paying $299 a month has budget and intent, which is the point, but the seller should understand that the platform's revenue always comes from one side of the table or the other. On Buyouts it comes from both, which is why the seller's percentage is the lowest in the success-fee group.
What an AI SaaS owner should do with this table
If your business is software with recurring revenue, the main street boards will reach a large audience that is mostly looking for something else. Software buyers on BizBuySell exist, but the listing sits beside car washes and dental practices and the inquiries reflect that. The venues built for online businesses, Flippa, Acquire.com and Empire Flippers, will reach the right buyers and charge 6% to 15% for it. Buyouts is the narrowest venue on this page and the only one that verifies MRR, ARR, growth and churn from billing data before a listing goes live. It charges $79 to $699 a month plus 3% to 5%, and every buyer on it pays $99 to $899 a month to be there. If that is the buyer you want, run the valuation estimator at the top of this page, pick the plan the cost table says is cheaper at your price, and list. If it is not, the table above is still the most complete fee comparison we could assemble, and every figure in it links back to the venue's own page.
Keep reading on the parts of a deal this page touches: what a business broker charges to sell the same business, BizBuySell against the marketplaces built for online businesses, every Flippa fee totalled on a real sale, what Acquire.com charges sellers and buyers, the Empire Flippers commission, tier by tier, the full cost of selling a SaaS business, not just the listing, the tax on the sale, estimated before you set a price, how a SaaS listing runs on Buyouts from intake to close.
Good questions
Where to list my business for sale, answered
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The deal room for AI SaaS, not a yard sale
Buy with verified metrics, published multiples and escrow-backed closes, or list your AI SaaS to a pool of vetted, capital-qualified buyers.
Listings, metrics and buyers shown are illustrative product UI · valuation content is educational, not a guaranteed sale price or return · trademarks belong to their owners