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Flippa pricing, re-read firsthand 14 October 2026

Flippa Fees and Pricing, the Flippa Listing Fee, Selling Fees and the 10% to 5% Success Fee

Flippa charges sellers two things: an upfront fee and a success fee when the asset sells. Under $100,000 the upfront fee is a self-serve listing package of $29 to $699 and the success fee is 10%. From $100,000 up, Flippa's pricing page offers a single option, Brokered by Flippa, with a one-time payment of $399 to $1,499 for a six-month brokerage term and a success fee that steps down from 10% to 9% at $500,000, 8% at $1 million and 5% at $50 million and above.

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That second half is the part almost every Flippa fee article gets wrong, including an earlier version of this page. The pricing page uses a slider, and the bands above $99,999 only appear when you drag it, so a quick read shows three bands and a flat 10%. We read all ten bands in September 2026 and cross-checked them against the same page as it stood on 11 August and 1 September 2026. The success fee percentages were identical on all three dates. The brokered upfront fee was not: the $100,000 band fell from $799 to $399 and the $250,000 band from $899 to $499 between August and September.

One more thing that changes the arithmetic: Flippa's help center, updated 21 August 2026, says the Escrow.com fee and the FlippaPay fee are paid by the buyer. So a Flippa seller's cost is the upfront fee plus the success fee, and the payment rail sits on the other side of the deal unless you negotiate otherwise. Buyouts is a competing marketplace, so our own fees are in the table too.

The listing fee is the number everyone quotes and the one that barely matters. On a $75,000 sale the upfront fee is $129 and the success fee is $7,500. On a $1,000,000 sale it is $1,299 and $80,000.

Every fee, in one table

The full Flippa fee schedule, October 2026

All ten seller bands from flippa.com/pricing, including the brokered bands above $100,000 that only show when you move the price slider, plus the buyer plans and both payment rails.

Swipe to see every column →

Band or item Package Upfront cost Term Success fee
Seller, under $10,000 Entry, Boosted or Premium $29, $49 or $199 60 days, 3 or 6 months 10%
Seller, $10,000 to $49,999 Standard, Premium or Ultimate $49, $399 or $599 6 months 10%
Seller, $50,000 to $99,999 Standard, Premium or Ultimate $129, $399 or $699 6 months 10%
Seller, $100,000 to $249,999 Brokered by Flippa $399, one payment 6 months 10%
Seller, $250,000 to $499,999 Brokered by Flippa $499, one payment 6 months 10%
Seller, $500,000 to $999,999 Brokered by Flippa $899, one payment 6 months 9%
Seller, $1M to $4.9M Brokered by Flippa $1,299, one payment 6 months 8%
Seller, $5M to $9.9M Brokered by Flippa $1,299, one payment 6 months 7%
Seller, $10M to $49.9M Brokered by Flippa $1,499, one payment 6 months 6%
Seller, $50M and above Brokered by Flippa $1,499, one payment 6 months 5%
Buyer Free $0 Ongoing None
Buyer Premium $49 a month, or $490 a year Monthly or annual None
Payment rail FlippaPay or Escrow.com FlippaPay from 0.5% (help center) or from 1% (pricing page); Escrow.com from 1.2% (pricing page, 14 October 2026) Per deal, $10,000 and up Separate
Payment rail Escrow.com 0.89% above $25,000 before a 20% Flippa discount, paid by the buyer Per deal Separate

Self-serve seller packages, success fees, buyer Premium and payment rail rates re-read on flippa.com/pricing on 14 October 2026 and unchanged from September. The brokered upfront fees did not render in our 14 October read and are as read in September 2026. Success fees were also matched against the same page on 11 August and 1 September 2026. Brokered upfront fees on the $100,000 and $250,000 bands were $799 and $899 on 11 August. Payment rail rates are from Flippa's help center articles on pricing (updated 21 August 2026) and on FlippaPay (16 July 2026). Confirm current pricing with Flippa before you budget.

Flippa published rates, our arithmetic

What a Flippa seller pays at five sale prices

Upfront fee plus success fee at the band the sale price falls in, using the cheapest package in each self-serve band. The payment rail is left out because Flippa's help center puts it on the buyer. Buyouts is shown at the Featured tier, 4% plus $249 a month, for six months.

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Sale price Flippa band and package Flippa seller cost (our math) Buyouts Featured, six months (our math)
$75,000 Standard, $129 plus 10% $7,629 $4,494
$200,000 Brokered, $399 plus 10% $20,399 $9,494
$400,000 Brokered, $499 plus 10% $40,499 $17,494
$750,000 Brokered, $899 plus 9% $68,399 $31,494
$2,000,000 Brokered, $1,299 plus 8% $161,299 $81,494

Our arithmetic on the published rates, not a quote from either company. A sale that lands just over a band edge pays the lower percentage on the whole price: at $500,000 Flippa's rate is 9%, so $45,000 plus $899, against about $50,000 plus $499 one dollar under the line.

An online business owner working out marketplace fees on a calculator next to a laptop

Add up the Flippa fees before you pick a listing package

On a small sale the listing fee is the number you see, and the success fee is the one you pay. A $49 listing that sells for $40,000 still costs $4,000 more at 10%, plus any upgrade you bought to get seen. Work out the total at your expected price, not the price you hope for, and compare it with what a lower success fee would leave you.

Buyers on Buyouts pay membership only, with no success fee on their side. Sellers list from $79 a month and pay 3% to 5% when the business sells, and every listing carries verified MRR, churn and growth, which is what lets a SaaS buyer make a firm offer quickly.

Side by side

What a sale actually costs on each platform

A fair look at what each does well. Both are useful. Here is where they differ.

Feature Buyouts Flippa
Upfront fee $79, $249 or $699 a month while listed, by tier $29 to $699 under $100,000, then $399 to $1,499 for a brokered term, non-refundable
Success fee on close 5%, 4% or 3% depending on listing tier 10% up to $499,999, then 9%, 8%, 7%, 6% and 5% at $50M and above
Total on a $75,000 sale About $3,000 at 4%, plus $249 a month while listed $7,629 with the Standard package, before any payment rail
Total on a $1,000,000 sale $40,000 at 4%, plus $249 a month while listed $81,299: $1,299 upfront plus 8%
Who runs the sale above $100,000 You, with verified metrics doing the selling A Flippa M&A broker, which is the only option the pricing page shows at that size
Refund if it does not sell No refund either, so pick the tier deliberately No. The upfront fee is not returned if the asset does not sell
Cost for buyers to browse Paid membership from $99 a month Free tier, or $49 a month or $490 a year for Premium
Escrow Escrow-backed closes built into the deal flow FlippaPay or Escrow.com, paid by the buyer per Flippa's help center
Who verifies the numbers MRR, ARR, growth and churn verified before listing A vetting team reviews stated financials above $50,000
Asset focus AI SaaS only Every online asset: sites, stores, apps, domains, software

Comparison reflects general, publicly understood positioning. Capabilities change, so check each marketplace for the latest. Trademarks belong to their owners.

Why founders and buyers pick Buyouts

One deal room built specifically for AI SaaS

The listing fee is not the real cost

Sellers shop packages and argue over $29 against $199, then hand over 10% at close. On a $75,000 sale the package costs $129 and the success fee costs $7,500. Budget from the percentage, treat the upfront fee as a rounding error, and buy the cheapest package that gets the listing the exposure it needs.

Above $100,000 you are buying a broker

From the $100,000 band up, Flippa's pricing page shows no self-serve package at all. The only option is Brokered by Flippa: one payment of $399 to $1,499 for a six-month term, a dedicated broker, and a success fee that falls from 10% to 5% as the price rises. If you wanted to run your own listing on a $300,000 SaaS, that option is not on the page.

Watch the band edges

The success fee is set by the band the price lands in and applied to the whole price. A $499,000 sale pays 10%, or $49,900. A $500,000 sale pays 9%, or $45,000. The same cliff sits at $1 million, where the rate drops from 9% to 8%. On a negotiated price near a line, that is worth knowing before you counter.

Keep reading on the parts of a deal this page touches: where to list a business for sale, fees compared across ten venues, Flippa compared with Acquire.com, Flippa compared with Empire Flippers, our firsthand review of Flippa, how those fees compare with a broker commission, what Acquire.com charges on the same sale.

Good questions

Flippa vs Buyouts, answered

Under $100,000 Flippa charges a non-refundable listing package of $29 to $699 plus a 10% success fee. From $100,000 up the only option on its pricing page is Brokered by Flippa: one payment of $399 to $1,499 for a six-month term, and a success fee of 10% falling to 5% at $50 million and above. Read September 2026.
10% on sales up to $499,999, then 9% from $500,000, 8% from $1 million, 7% from $5 million, 6% from $10 million and 5% from $50 million, each applied to the whole sale price. It is charged only when the asset sells. Those rates were identical on Flippa's pricing page on 11 August, 1 September and in mid September 2026.
Flippa calls its commission a success fee. It is 10% for anything selling under $500,000, which covers most listings on the site, and it steps down one point per band above that to 5% at $50 million. There is no separate buyer commission, though a buyer may pay the escrow or FlippaPay fee.
On a $75,000 sale with the Standard package, $7,629: $129 upfront and $7,500 in success fee. On a $1,000,000 sale, $81,299: $1,299 for the brokered term and 8%. Flippa's help center says the Escrow.com or FlippaPay fee is paid by the buyer, so it is not in those totals.
Under $10,000 a listing costs $29 for 60 days, $49 for three months or $199 for six. From $10,000 to $49,999 it is $49, $399 or $599 for six months. From $50,000 to $99,999 it is $129, $399 or $699. Above that the listing fee is replaced by a brokered fee of $399 to $1,499.
It is Flippa's broker-led sale, and from $100,000 upward it is the only seller option on the pricing page. You make one upfront payment, $399 at $100,000 up to $1,499 at $10 million and above, for a six-month term. A dedicated Flippa broker runs the sale and the success fee is due only if it sells.
Free for buyers, not for sellers. Any buyer can browse listings on the free plan, and Premium costs $49 a month or $490 a year. Sellers always pay upfront before the listing goes live, from $29 for a small asset, and that fee is not refunded if the asset does not sell.
Flippa's help center lists Escrow.com at 0.89% on transactions above $25,000 with a 20% Flippa discount applied to the variable fee, and FlippaPay from 0.5% on deals of $10,000 and up. Its pricing page shows FlippaPay from 1% and Escrow.com from 1.2%. The help center says the buyer pays either one.
FlippaPay is cheaper on larger deals: Flippa describes it as a flat fee of about 0.5% for most deals of $10,000 and above, against Escrow.com's 0.71% to 1% range. Escrow.com is a licensed third-party escrow agent that some buyers on larger deals insist on. Since the buyer pays, it is often the buyer's call.
No. The upfront fee is charged before the listing or brokerage term starts and is not returned if the asset fails to sell. Flippa advertises 50% off relists on the smaller self-serve packages. The success fee is only ever charged on a completed sale.
Not to browse or bid. The free plan covers listings and messaging. Premium at $49 a month or $490 a year adds early access to deals, instant NDA approval, verified performance data and transaction benchmarks. Buyers also typically pay the escrow or FlippaPay fee at close.
The reserve is the minimum you will accept in an auction listing. If bidding closes below it, you are not obliged to sell, and no success fee is due because no sale completed. You still forfeit the upfront fee. Set it at your genuine walk-away number rather than your hoped-for price.
We re-read flippa.com/pricing on 14 October 2026: the self-serve listing packages ($29 to $699), the 10% to 5% success fees and buyer Premium at $49 a month or $490 a year were unchanged from September. Brokered upfront fees are as read in September, when two of them had fallen since August. Payment rail rates come from Flippa's help center, updated 21 August 2026. Confirm with Flippa before you budget.

The deal room for AI SaaS, not a yard sale

Buy with verified metrics, published multiples and escrow-backed closes, or list your AI SaaS to a pool of vetted, capital-qualified buyers.

Listing figures are published by their sellers and self-reported · valuation content is educational, not a guaranteed sale price or return · trademarks belong to their owners